Since we first opened in St. Albert, Alberta in 1986, jewellery has been our passion and weve grown to 28 stores across Canada. Jewellery defines us, celebrates occasions, and marks milestones. We travel the world and buy direct in Europe, the United States and Asia. We design and service much of our Jewellery and we work with the best Canadian manufacturers. We keep our advertising and management costs to a minimum so we can bring you exceptional value and quality. We love jewellery and it shows!